Social media management for small businesses in the music industry.
Owned and operated by Gabby Neeley
It's time to break out.
It's time to break out.
© All Images, Stellan Ford
About GN
I created GN Social House after noticing a gap in social media marketing for boutique sync agencies, indie labels, and growing music companies. Most social media management services are built for large-scale businesses or artists, often making them inaccessible for teams that are still building momentum or navigating the early and middle stages of growth.
As a lifelong musician myself, I understand how much goes into launching a business in the music industry. Social media can easily become a full-time job added onto an already overwhelming workload.
With experience across platforms and tools like Canva, CapCut, Edits, Hubspot, Divincii, Logic Pro, Disco, and Google Workspace, I create content that reflects your company’s identity in a way that feels intentional and manageable for smaller teams. GN Social House offers flexible monthly plans designed to support companies that want a stronger online presence but may not have the time or resources to handle it all in-house.
At its core, my goal is to help music-focused businesses show up online in a way that feels authentic, consistent, and sustainable, highlighting the inner workings of their roster, services, and credits.
The Current Music Media Landscape
Today, social media is essential for any growing business. But how you use these platforms should be guided by your company's long-term goals. Simply posting to stay visible is becoming less effective, particularly if your objective is to build a genuine community with peers, collaborators, or prospective clients. For boutique labels, service providers, sync agencies, and other music industry professionals, meaningful connection is often the most valuable outcome social media can offer. Thoughtful, engaging content that authentically reflects your brand's mission is what creates lasting momentum. A cohesive online presence builds trust, strengthens relationships, and helps the right people recognize the value of what you do. Especially for small businesses, intention will always outperform volume.
While TikTok still rewards high-volume posting, it is best viewed as a landing page that showcases your business, talent roster, and accomplishments rather than your primary growth channel. Instagram, on the other hand, is better suited for reaching industry peers and like-minded audiences through its community features, helping increase brand awareness, generate opportunities, and build a genuine community through these means.
My Mission
At GN Social House, I aim to build systems and strategies that feel sustainable long-term and align with your goals, whether that is to grow your business through social media or simply to maintain a modern persona online to be searchable across social media and the internet. I want to get to the root of who you’re trying to reach and what kind of support will make an impact.
That support can look different for every business. For some, it means a more hands-on approach to managing engagement, community outreach, creating material for posts, and maintaining diligent platform participation across spaces like LinkedIn and Instagram. For others, it means building a simpler workflow that scales back the time commitment and provides a more ‘bare-bones’ approach, maintaining consistent posting and performing audience engagement & outreach on a timeline that matches your budget.
Services That [Move the Needle]
Onboarding Call to refine or create your company’s brand identity to inform post content. (1 - 2 Hours)
Bi-weekly calls to strategize, review analytics, and plan and assess upcoming announcements and post material. (30 Min)
1 In-feed post per week - designed by GN Social House - across Instagram, LinkedIn, and Facebook. Includes auto-push to Instagram and Facebook Stories.
1 Story Post per week - designed by GN Social House.
Unlimited Story Reposts - I will repost all tagged content same day.
Community Engagement - Responding to comment sections and DMs on every post.
Onboarding Call to refine or create your company’s brand identity to inform post content. (1 - 2 Hours)
1 Video call per week to strategize, review analytics, and plan and assess upcoming announcements and post material. (30 Min)
2 In-feed posts per week - designed by GN Social House - across Instagram, LinkedIn, and Facebook. Includes auto-push to Instagram and Facebook Stories.
2 Story Posts per week - designed by GN Social House.
Unlimited Story Reposts - I will repost all tagged content same day.
Community Engagement - Responding to comment sections and DMs on every post.
Onboarding Call to refine or create your company’s brand identity to inform post content and discuss your tailored marketing plan. (1 - 2 Hours)
1 Video call per week to strategize, review analytics, and plan and assess upcoming announcements and post material. (30 Min)
2 In-feed posts per week - designed by GN Social House - across Instagram, LinkedIn, and Facebook. Includes auto-push to Instagram and Facebook Stories.
1 Story Post per week - designed by GN Social House.
Unlimited Story Re-posts - I will repost all tagged content same day
Community Engagement - Responding to comment sections and DMs on every post.
1 Hour of proactive marketing per week.
Create and maintain a database of network growth with contact information on a platform of your choosing. “Contact information” includes the following: social media handles and links, direct links to LinkedIn pages, and emails, if applicable.
FAQ.
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After the official commitment has begun, each subscription begins as a 2-month minimum commitment, translating to a month-to-month basis following this initial period. To terminate your policy, kindly give a 30-day notice. *Exceptions are allowed for unique circumstances.
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I create graphics centered around the reference materials we review in our initial meetings. “Reference material” includes but is not limited to: photos, fonts, color palettes, genres, and social media accounts.
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Two posts per week create a balance of staying current while also building consistency for your audience. One post can focus on announcements, updates, and whatever is happening in real time, while the other becomes a recurring weekly series your community can look forward to on the same day each week.
For example, Magnetic Music does “New Music Fridays” to highlight new releases from artists on their sync roster, along with weekly “Artist Spotlights” that showcase more music from their catalog for music supervisors and industry professionals outside of email blasts. Since starting these consistent weekly content series, their engagement has grown by 310%.
This is part of The Part-Time Player and The Dream Team plan.
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Definitely, let me know what you’re looking for so we can make it happen.
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The purpose of this addition to your weekly services is to grow not only your brand awareness amongst other players in the industry, but also to make new connections that directly translate to more placements, more signings, and overall revenue increase. I perform outreach across platforms with an emphasis on LinkedIn and Instagram to follow and interact with industry personnel.
This method is applicable across industries and can be utilized for clients interested in my services who fall outside of the music industry landscape.
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Yes. Let’s see how I can be of service to your business.
Let’s Plot Your Growth
Book a free 30 minute consultation below on Calendly. Or, fill out your information and I will email you back with answers to your questions.
Follow the Story in Real Time
About Me
What gives me the most joy and passion is working with people who are on a mission. For a long time, I struggled to figure out where exactly I fit within the music industry because I genuinely love so many different parts of it. But working across different spaces allowed me to get an up-close view of many roles: producer, engineer, tour manager, photographer, stylist, boutique-label owner, sync agency owner, musician, singer, and the list goes on.
The through line I’ve found across all of those experiences has been my passion for helping bring people’s skills, talents, and ideas to life and connecting them with others. Whether it’s crafting social media rollouts, coordinating and creatively directing events and photo/video shoots, helping artists share their work more consistently, or simply being a cheerleader for the people in my life.
The most meaningful relationships I’ve built in my career have come from the parts of the industry that people might overlook because they are not the flashy, spotlight-facing roles. But in my experience, the best part of the music biz exists there. That’s where I’ve met some of the hardest-working, extremely grounded, and most thoughtful people, and is what ultimately drew me toward the world of sync and boutique labels.
These are the people who care deeply about what they do while still valuing balance, collaboration, and treating others like human beings first. That’s the kind of work environment I believe in, and the kind of community I want to contribute to.
Current Clients
Magnetic Music Group
Boutique Sync Licensing Agency
“She’s someone who genuinely goes the extra mile, and not just logistically, but creatively. She really lets ideas in. She listens before reacting, stays open, and is incredibly receptive...”
- MARI
“Her leadership and passion are unmatched, and she pours countless hours and relentless energy into every project to ensure both the big picture and the smallest details are as strong as they can be.”
- Rebecca McBride
“You’re dependable, you stick to your word, and you’re always willing to help however you can.”
- Amanda Chloe
“Gabby has a real gift, knowing exactly what her [clients] need, whether visually or logistically. She’s thought of everything. Her experience surpasses her age.”
- Courtney Davila
“Gabby shows up prepared; she delivers on what she says she will, and she communicates every step of the way.”
- Stellan Ford